A Specially Branded Hand Sanitizer Aims to 'Stop The Spread' of Racist Coronavirus Stigma

Agency The Hive and the Chinese Canadian National Council for Social Justice partnered on the stunt

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The global spread of COVID-19, more commonly known as coronavirus, has triggered a little more than a number of canceled conferences and a large face mask shortage. Many have used the outbreak of the virus in Wuhan, China as an excuse to bolster anti-Asian sentiments, spreading misinformation and false equivalencies that have unjustly likened an entire continent with illness. Those who remember the 2003 SARS outbreak or the Ebola crisis might find all of this very familiar.

Not only is it necessary to promote medically supported facts and precautions that will help keep people safe, but it’s also vital to actively reject and call out the racist rhetoric and imagery that has become even more widespread as the virus itself.

The branded sanitizer.
The branded sanitizer.
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