A Specially Branded Hand Sanitizer Aims to ‘Stop The Spread’ of Racist Coronavirus Stigma

Agency The Hive and the Chinese Canadian National Council for Social Justice partnered on the stunt

Keepings hands clean while working to wipe out racism. Chinese Canadian National Council for Social Justice

The global spread of COVID-19, more commonly known as coronavirus, has triggered a little more than a number of canceled conferences and a large face mask shortage. Many have used the outbreak of the virus in Wuhan, China as an excuse to bolster anti-Asian sentiments, spreading misinformation and false equivalencies that have unjustly likened an entire continent with illness. Those who remember the 2003 SARS outbreak or the Ebola crisis might find all of this very familiar.

@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Creative and Inclusion Editor.