How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement

Breaking through to consumers and convincing them your brand is worth their time

Show your consumers that they are more valuable than what their engagement yields monetarily. Getty Images

Every brand has a community. It may be comprised of your customers, partners, brand ambassadors or best sales prospects. The trick is not just having a community (and believe me, you have one whether or not you’re actively engaging with it) but managing that community so that it provides value to all members and, hence, strategic advantage to your business.

@scottgerber Scott Gerber is CEO of The Community Company.