How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

Sometimes the outrageous, bizarre route is best

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams!