How to Leverage Customer Data to Create Memorable Experiences

Taking a 'customer-obsessed approach' to break through the noise


Data is the lifeblood of any customer engagement strategy. But still, marketing professionals often miss the opportunity to shape how their firm uses technology and data to win, serve and retain customers. 

Joe Stanhope, vp and principal analyst at Forrester Research, joined Adweek’s Digital Shift event to explore the changing landscape of customer data and marketing technology, and what marketers need to deliver moments that matter most to the customer. 

Catch the full day’s replay here:

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