How to Hone Your Marketing Strategy to Resonate on a Global Scale

Digital technology is bringing us all a lot closer together

There's no one-size-fits-all option in marketing. Getty Images

Globalization is not a new phenomenon. Some argue that Genghis Khan and the Mongols are responsible for international influence and trade. Others believe the World Wars economically drew the globe together. Whether you think expansion started in the 13th century or the 20th, one thing is certain: Digital technology is bringing the world a lot closer together, a whole lot quicker.

Jennifer Zimnowski is vp of Isobar.
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