How to Get the Most out of Working With Nanoinfluencers

They come at a lower cost but also have a smaller fan base

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When it comes to influencer marketing, is small beautiful? That’s what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of under-the-radar social media figures to drive outsized impact on awareness and consideration. With audiences numbering in the low thousands, these niche content creators are said to offer a level of relatability no Kardashian can match, along with being much cheaper to work with. What’s not to like?