Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
While the pandemic forced every sports league to find new ways to compete safely and engage fans from a distance, the Special Olympics had the added task of ensuring 6.5 million athletes with intellectual disabilities weren’t pushed further to the margins.
At the Brandweek Sports Marketing Summit, Special Olympics chief marketing, communications and development officer Kelli Seely discussed how centering athletes’ voices in every initiative successfully solicited user-generated content and brought challenges faced by people with intellectual disabilities to the forefront on a global scale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in