Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds

Pro bono campaign from Edelman asks companies to imagine 'Your Brand Here'

The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes no prisoners, with statements like, “Around here, we only talk wins,” and “If you know you’re destined for greatness, who can stop you?”

Is this the latest sneaker campaign with LeBron James? Or a beer ad starring the Stanley Cup’s newly minted MVP, Victor Hedman?

Neither, actually. It’s a frame-for-frame homage to sports marketing from heavyweight brands like Gatorade,

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