How Starving Artists, Students and Strivers Made Cup Noodles Great

The 3-minute meal that’s been eaten 30 billion times

See if you can identify the product associated with the following directions: "Pull back lid. Fill with boiling water. Let stand for three minutes. Stir well and enjoy."

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.