How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical

Inside the brand's one-night-only Broadway show, starring Michael C. Hall

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Michael C. Hall is on all fours. He’s dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an imaginary tail. Hall picks up a gloved hand and mimics a cat cleaning its face, swooping a paw behind its ear and through its whiskers.

It’s nine days from Super Bowl Sunday and Hall is on the ground inside The Gym at Judson, a rehearsal space for the arts community by New York City’s Washington Square Park.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in