How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical

Inside the brand's one-night-only Broadway show, starring Michael C. Hall

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Michael C. Hall is on all fours. He’s dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an imaginary tail. Hall picks up a gloved hand and mimics a cat cleaning its face, swooping a paw behind its ear and through its whiskers.

It’s nine days from Super Bowl Sunday and Hall is on the ground inside The Gym at Judson, a rehearsal space for the arts community by New York City’s Washington Square Park.



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