How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical

Inside the brand's one-night-only Broadway show, starring Michael C. Hall

Michael C. Hall set to star in Skittles Broadway musical on Super Bowl Sunday. Photography by Dianna McDougall for Adweek

Michael C. Hall is on all fours. He’s dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an imaginary tail. Hall picks up a gloved hand and mimics a cat cleaning its face, swooping a paw behind its ear and through its whiskers.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.