Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy, Fla., with Captain James Lovell and two other astronauts aboard. The mission would accomplish many firsts. It was the first time the new Saturn V rocket would be used, the first time men entered a lunar orbit, and one other first that escaped the history books. A revolutionary new substance was aboard that the astronauts used to fix their tools in place and keep them from floating around in zero gravity.
It was called Silly Putty.
Actually, it wasn't so new.