How Ruth Bader Ginsburg Inspired Marketing's Changemakers

Her influence reached far more than just the social justice sector

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On Friday evening, so many of us let out a collective gasp when hearing of Supreme Court Justice Ruth Bader Ginsburg’s passing. As a marketer across innovation and media, a female and a current law student seeking an advanced law degree in intellectual property, RBG’s passing hit me in a unique way. I see her successes from a legal perspective and I also see her successes from a cultural perspective. In a country when Hollywood status can make you a political leader (Ronald Regan, Sonny Bono, Arnold Schwarzenegger and of course, Donald Trump), it’s rare to have a pop culture icon lauded for her legal work. Perhaps that’s what made the appeal of RBG so infectious. She was a different kind of icon. She was unlike anyone this country had seen before and her position as the “Notorious RBG” was just that.