How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

Reusable grocery sacks are movable marketing tools

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Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can’t handle the flimsy things, they wind up in landfills or the ocean.

This fact has moved lawmakers across the country to outlaw them, and the pace of banning them is accelerating. Oregon’s ban went into effect on the first of the year.

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