This Powerful Campaign Hopes to Teach Young People What Consent Is

Aims to reduce sexual assault across the country

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

If a woman or man is asleep or unconscious, that person isn't going to say anything, which means they can't consent to any kind of sexual activity. So unless that person gives you a firm "yes," it's rape.

That's what the new "Know No" campaign is hoping to teach young men and women across the U.S., as the sexual assault epidemic on college campuses continues to rage on.  

Earlier this year the team at Marc USA Chicago, in partnership with Red Snake, took to the streets of Chicago with a few dancers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in