How One World Trade Center Is Branding Its Spectacular Views

Taking marketing to the 102nd floor

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In the old days (say, 1996) if you wanted to check out the views from the top of the World Trade Center, the Port Authority of New York and New Jersey charged you eight bucks for the ear-popping elevator ride to the observation deck.

When the new observatory of One World Trade Center opens in the spring, the tourism-venue management giant Legends will charge you $32 ($26 for kids) to be whisked up to the One World Observatory where you can regard the view through the Sky Portal, watch a video at the See Forever Theater or speak to a concierge at the City Pulse desk.



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