How In-N-Out Became the Small Burger Chain With the Massive Following

Postwar California drive-thru is the best in the West

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don’t even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. 13752 Francisquito is a precise replica of the original 1948 In-N-Out Burger.

Sign: Alfred Maskeroni; Tree: Pierre Leclerc Photography/Getty Images

Chances are, to those in the know, the mere mention of that fast-food icon quickened your pulse.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in