Q&A: Meliá Hotels’ Marketing VP on Transforming the Brand, Along With Its Digital Strategy

Manuel Riego Corujedo talks talent, tech and culture

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Like many hotel chains, the Spanish global brand Meliá Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they’ve booked. Manuel Riego Corujedo, vp of global digital sales and marketing at Meliá Hotels, talked about how the company is building its digital channels while transforming the overall brand.

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This story first appeared in the Jan. 29, 2018, issue of Adweek magazine. Click here to subscribe.