How Marketing Helped Milk-Bone Create the $3 Billion Dog-Treat Market

The 108-year-old brand still dominates

If it weren't for the organic chemist who invented margarine, the dogs of America would have no treats.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.