SXSW

How L'Oreal Is Using Technology and Personalization to Solve the Mysteries of Skin Care

The brand's SXSW pop-up helped attendees create a custom serum

loreal-sxsw-content-2019 — A technician took attendees through a skin diagnosis. Photos by Dianna McDougall

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Finding the right products for your skin can be impossible if you don’t know what’s wrong with it. Now, L’Oréal believes it can help you solve that problem using technology and creating more personalized products for your skin.

At South by Southwest, the beauty brand created a pop-up experience called Know Your Skin, where consumers could not only measure their UV exposure and pH balance but also find out their skin’s hydration level. Festivalgoers could even get a skin diagnosis to create a new personalized serum.

“The