How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Partnership with Interscope led to exclusive X Ambassadors track

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Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a music-driven marketing campaign for the new Jeep Renegade.

The brand has partnered with Interscope Records and built a campaign around Brooklyn-based band X Ambassadors' song "Renegades." While developing Jeep's new campaign, Fiat Chrysler chief marketing officer Olivier Francois asked Interscope Records for a song that might complement the brand's new marketing. 

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