What Is It About Tater Tots That’s Made Them So Appealing to So Many for So Long?

Potato scraps and seasonings, rolled and deep fried, just never got old

Invented in 1953, the Tater Tots brand was valued at $30 million in 1965.

Every city has its share of cherished local eateries, those mom-and-pop joints where the vibe is funky and the fare, outsiders are assured, is totally unique. So here’s a scandalous bit of news: in recent years, the menus of hipster dens from coast to coast have actually been serving the same item—one that’s actually six decades old and can be found in the supermarket down the street. It’s Tater Tots.

This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.