How Harley-Davidson Is Reaching Out to Millennials While Still Appealing to Boomers

CMO says both are possible

Having spent decades building an iconic motorcycle brand that once symbolized youth more than any other, Harley-Davidson has spent the last decade focused on bridging the generation gap between loyal boomer customers and new millennial fans. 

@lgranatstein lisa.granatstein@adweek.com Lisa Granatstein is the Chief Content Officer at Adweek.