How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

With the Banana Bunker, the social team knew what was coming

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When you know your company's next social media post is going to get trolled, it pays to plan accordingly.

That's the lesson from Groupon's massive success on Facebook last week, when a stellar social response by an in-house team turned the rather dildo-esque Banana Bunker into a gold mine of fan engagement and sales.

The daily deal service's post about a plastic container for fruit protection became its most popular Facebook content ever, with more than 12,000 comments, 18,000 Likes and 43,000 shares.

Groupon replied in earnest to nearly 200 suggestive or sarcastic consumer comments, most of which were jokes riffing on the Banana Bunker's sex-toy-like appearance.



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