Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In May 2017, the social networking and hookup app Grindr contacted Zach Stafford with a bold proposition: become the company’s first editor in chief.
Stafford, a veteran journalist who had worked at the Guardian and at the magazine Out, said he was immediately intrigued at the idea of building a queer publication from the ground up.
“What Grindr realized was that there was a really big appetite among LGBT consumers,” Stafford said. “They called me and floated this idea: Could we reasonably create a magazine that’s digital that could make queer people see themselves in new ways and feel like their stories were being told?”
A year in, Stafford continues to helm Into, an original content shop at Grindr that now has more than a dozen staffers and publishes about 20 pieces of content a day on Intomore.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in