How Giphy Plans to Upend Advertising

Company has big plans to disrupt a $250 billion industry

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Giphy.com has long been a destination users go to send hundreds of millions of short animated pop-culture clips every day. A GIF often says far more than any text can. Which is why Giphy founder and CEO Alex Chung is using his massively popular site to dent the digital advertising duopoly that is Google and Facebook.

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