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Specs
Who Peter McGuinness
Age 43
New gig Chief marketing and brand officer, Chobani
Old gig President, chief executive officer, DDB, Chicago
You spent 22 years working for agencies. Why did you move to the client side?
I wanted to do something different. Chobani went from zero to $1 billion in five years, and Chapter 1 was manufacturing-driven. Now we have Chapter 2, which is about marketing and the brand. All our competitors are Greekwashing their portfolios.
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