How Gaming Marketers Innovate to Reach a Changing Audience

Gaming influencers have sway, and brands know it

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans.

In recent years, platforms led by Twitch introduced a way for game players to grow their community and for brands to reach new and very lucrative customers by livestreaming their gameplay.

Of the $21 billion influencer marketing industry, gaming is the second most popular vertical, according to Influencer Marketing Hub, making up 12.9%



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