How Fresh Food Needs to Appeal to the Pandemic Shopper

Stress and safety concerns are keeping people away, according to a new study from Deloitte

Compared to last year, the number of people shopping for fresh food multiple times per week has dropped by half. Getty Images

While restaurant closures, remote work and shelter-in-place orders have led to a surge in demand for shelf-stable, packaged-food brands, the story for perishable goods has been more complicated.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.