How Field Notes Made 48-Page Notebooks Worthy of Collectors

Simple, utilitarian design goes a long way

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That Field Notes has become coveted by collectors—some willing to pay upward of $300 on eBay for rare editions of the brand's utilitarian memo books—is a beautiful surprise to creator Aaron Draplin. Founded in 2007 with just 200 handmade notebooks, the company now produces roughly 75,000 per run and last year sold almost half a million of them.

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