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How do you truly understand the desires and needs of your customers? While there’s an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels.
In today’s episode of The Speed of Culture, Matt Britton talks to Fara Howard, CMO at GoDaddy, about how giving the customer the key to your brand will give it the space to grow.
Being able to learn from losing. I know those words sound hard, right? At least a third of experiments don’t win, and a third are neutral, and then a third you win and you learn. And so what experimentation does for a culture is it enables you to take risks.
—Fara Howard, CMO, GoDaddy
Howard is a marketing powerhouse with over 20 years of experience across different brands. Starting her marketing career looking after Gatorade, she has expanded her skills to the likes of Dell, Vans and Amazon Fashion before moving to GoDaddy to help provide a platform for future entrepreneurs.
Discover more about how brands can hand the key to their customers by checking out the key takeaways of listen to the episode below.
Key Highlights:
- Mission Focus – No matter the brand, if there is a concrete mission statement, there is something to launch from. Fara comments that the strongest businesses also have a singular mission, whether it’s an Off the Wall lifestyle, or handing a platform to the next entrepreneur.
- Don’t Break, Fix – Fara believes that supporting your customer doesn’t mean breaking patterns, but fixing them. GoDaddy prides itself on its customer service by asking their customers exactly what they expect of the service, and catering it to them.
- Put the Customer in the Story – Real stories, not fables, create the best marketing strategies. From her early days at Gatorade, Fara recounts how spending time with the athletes, and now at GoDaddy with its users, using the product and seeing the real-time benefits reveals the strategy.
For more episodes from The Speed of Culture podcast, check us out Apple Podcasts and Spotify!
