The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward

GoDaddy CMO Fara Howard on how giving the customer the key to your brand will give it the space to grow

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How do you truly understand the desires and needs of your customers? While there’s an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels.