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Keith Grossman, global chief revenue officer at Bloomberg Media, has picked up on an almost Dickensian underpinning of the transformation sweeping the brand-marketing ecosystem—for brands it’s either the scariest time in marketing, or the most exciting.
“If you look at it from the command to control era where you are a monolithic brand just pushing out your message, it’s the scariest time in marketing and there is no trust in the consumer base,” said Grossman in an interview following the second
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