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There is Spotify, Changify and Accredify—and then there is Amanda Zuckerman’s startup, Dormify. But Zuckerman is proud to point out that her online housewares retailer came before the ify-ification of the web.
Dormify, which produces and sells products meant for college students, was conceived in the aisles of one of its biggest competitors, Bed Bath & Beyond, in 2012. In the years since, Zuckerman has built her brand while creating a product line that is 90% made in-house.
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