How Dormify Is Planning to Accessorize Post-Grad Living Spaces

The brand was born in the aisles of a Bed Bath & Beyond

Editor: Breana Mallamaci

There is Spotify, Changify and Accredify—and then there is Amanda Zuckerman’s startup, Dormify. But Zuckerman is proud to point out that her online housewares retailer came before the ify-ification of the web.

Dormify, which produces and sells products meant for college students, was conceived in the aisles of one of its biggest competitors, Bed Bath & Beyond, in 2012. In the years since, Zuckerman has built her brand while creating a product line that is 90% made in-house.

In this week’s edition of I’m With the Brand, Dormify’s co-founder and creative director tells us about taking on big box stores one dorm room at a time.