Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Technology company DoorDash found a way to make a lazy delivery order a charitable act. Through Project Dash, consumers can help end hunger and cut back on food waste with the click of a button.
The initiative launched at the start of the year, in partnership with Feeding America.
“DoorDash had been running a pilot program using their drivers to deliver donated product to recipient agencies but [was] having issues identifying and managing a roster of those agencies,” explained Justin Block, director of retail information services at Feeding America.
That was when DoorDash reached out to Feeding America, which has a network of 200 food banks, approximately 60,000 food programs, and a MealConnect platform that “could seamlessly supply that missing information,” explained Block.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in