How DJ Khaled Has Made Confidence a Brand—and a Formula for Outsize Success

'There are things that you've seen me do already, but we're going to put steroids into it'

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We’re only a few months into 2020, and DJ Khaled has already had a banner year. The music mogul and social media personality, whose real name is Khaled Mohamed Khaled, won his first Grammy, starred in his first Super Bowl spot, appeared in the movie Bad Boys for Life (and produced the soundtrack) and welcomed a new son.

And he has no interest in slowing his roll. Khaled is planning to release his 12th studio album this year, expand his acting career, draft plans for a youth center that he and his wife want to open through his We the Best Foundation and launch a new business venture.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.