How DJ Khaled Has Made Confidence a Brand—and a Formula for Outsize Success

'There are things that you've seen me do already, but we're going to put steroids into it'

We’re only a few months into 2020, and DJ Khaled has already had a banner year. The music mogul and social media personality, whose real name is Khaled Mohamed Khaled, won his first Grammy, starred in his first Super Bowl spot, appeared in the movie Bad Boys for Life (and produced the soundtrack) and welcomed a new son.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.