How Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art, Not an Ad

Berlin, I Love You features stars like Keira Knightley and Helen Mirren

Jim Sturgess has a special relationship with his BMW 850CSi in the film. Independent Media

The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film’s stories doesn’t have a face. Said character is a BMW 850CSi car, which plays a starring role alongside actor Jim Sturgess in an 11-minute narrative that was directed for the film by Peter Chelsom.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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