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Independent San Francisco-based agency Heat made a big first impression at Cannes this year, winning not only its first Lion but its first eight Lions.
With a team of close to 100, the agency, which says it doesn't typically submit work to costly competitions like Cannes, decided 2015 would be its winning year. The Cannes judges agreed.
Chairman and executive creative director Steve Stone said he knew his agency had a Lions-worthy idea with the EA Sports Madden Giferator.
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