How Designing T-Shirts Led Michelle Wahler to Beyond Yoga

The activewear brand's co-founder and CEO has always put empowerment at the heart of her work

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Before channeling her brand of positivity into activewear as the co-founder of Beyond Yoga, Michelle Wahler was putting it on T-shirts.

Originally hailing from Maryland, Wahler went to college in Florida for graphic design and marketing. After graduating, she moved to New York to work in publishing, first at People magazine and then Harper’s Bazaar.

At the same time, the artist and designer at heart also began drawing illustrations of her friends, which she would put on T-shirts to give as birthday presents.



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This story first appeared in the Nov. 15, 2021, issue of Adweek magazine. Click here to subscribe.