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With the first day of sustainability summit COP26 now underway, and world leaders set to visit Scotland as agreement to a global climate change plan is sought, the Scottish Government is using the international stage to demonstrate its leadership on the subject.
It has already committed to achieving net-zero carbon emissions by 2045 and was one of the first countries to respond to the Paris Agreement that set out targets for the world. As a result, it must now support citizens and businesses to adapt and embrace new opportunities as it aims to decarbonize homes and transition into a low-carbon economy.
As such, it has been implementing one of the largest marketing campaigns in the country’s history on the impact the climate crisis will have to Scotland’s habitat and future, alongside a number of local marketing communications to help drive awareness of safety, tourism and responsibility.
We’ll demonstrate the climate action Scotland is...
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