The Campaign Blocking Brands' Greenwashing Ads During Global Climate Summit COP26

While walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty—the London-based independent ethical creative and media agency—noticed a number of adverts he hadn’t seen anywhere else for brands such as BP, defense electronics company BAE Systems and some others. From this, a campaign idea was born that would target the delegates of the environmental summit.