How Consumers Want Brands to Communicate During the Pandemic

A Morning Consult report evaluates how companies can drive growth while remaining sensitive

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

It appears that while the pandemic may be temporary, consumer attitudes and behaviors won’t be.

A recent study from Morning Consult shows that buying behavior, consumption preferences and public opinion about brands have been shifting as rapidly as the evolving coronavirus crisis. Fewer than half of Americans (41%) trust large corporations to guide them through these anxiety-inducing times.

The data intelligence firm released a special, 34-page report earlier this week that quantitatively examines how brands can still drive situation-sensitive and purpose-led growth during this pandemic.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in