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How does the fact of a black man as president affect the attitudes of African Americans — and, by extension, the way they react to advertising these days? A year into Barack Obama’s presidency, several recent surveys have gauged black respondents’ thinking on topics ranging from race relations to personal economic outlook. Here, we take a look at the numbers and (with an assist from some experts in the field) at the implications the findings have for marketing to African-American consumers.
The hope that Obama’s ascension to the presidency would bring an improvement in race relations has diminished but not vanished over the past year among African Americans.