Competitors Are Taking Chobani to Court Over 'Scare Tactics' Used in Its Ads

Spots imply Yoplait and Dannon contain pesticides, chlorine

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The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.

Chobani launched its new ad campaign for Chobani Simply 100 low-calorie Greek yogurt on Jan. 6. One ad mentions Dannon Light and Fit yogurt's use of sucralose, a low-calorie sugar substitute commonly branded as Splenda.

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