Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.
Chobani launched its new ad campaign for Chobani Simply 100 low-calorie Greek yogurt on Jan. 6. One ad mentions Dannon Light and Fit yogurt's use of sucralose, a low-calorie sugar substitute commonly branded as Splenda.