How a Cannes Young Lions Submission Evolved Into a Charitable Mother's Day Campaign

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When Samantha Salzano, senior art director at DigitasLBi, entered last year's Cannes Young Lions competition and lost, she didn't realize the opportunity would turn into something bigger.

"We thought it would be a great way to put our heads together and come up with an idea outside of our day-to-day client work," she said. "It ended up in a totally different place, and we're really happy."

Salzano and DigitasLBi copywriter Jose Ripol's submission was one of 392 entries in the cyber category for Young Lions, a competition that gives the next generation of industry superstars the chance to prove themselves during Cannes.



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