Brand Marketing

How a Cannes Young Lions Submission Evolved Into a Charitable Mother's Day Campaign

Effort supports safe childbirth worldwide

By Christine Birkner

May 5, 2016

When Samantha Salzano, senior art director at DigitasLBi, entered last year's Cannes Young Lions competition and lost, she didn't realize the opportunity would turn into something bigger.

Christine Birkner

Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.

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