Beer & Spirits

How Cannabis Brands Are Preparing for a Christmas Green Rush

Strategies for year-end holidays follow a record-shattering Green Wednesday

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Headshot of T.L. Stanley
By T.L. Stanley

December 17, 2020

Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes around the country on Nov. 25 and setting the weed industry up for a holly, jolly year-end.

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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