Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
On a crisp February evening in Los Angeles, at a sprawling home in Laurel Canyon, Annie Lennox launches into a passionate version of "The Nearness of You," a classic love song from the 1930s about the undeniable power of physical proximity. The fact that she could, during this performance, reach out and touch the closest fan, sitting on the floor, puts a winking, quite literal twist on the old romantic standard.
This performance, attended by about 250 handpicked guests last month, was part of Creative Artists Agency's Living Room Series, which places music artists center stage before the ultimate creativity-meets-commerce A list—entertainment executives, directors, producers, celebrities and reps from Fortune 100 brands.