How a CAA Agent's Living Room Became One of Today's Hottest Music Venues

Brian Loucks makes marketers and artists feel at home

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On a crisp February evening in Los Angeles, at a sprawling home in Laurel Canyon, Annie Lennox launches into a passionate version of "The Nearness of You," a classic love song from the 1930s about the undeniable power of physical proximity. The fact that she could, during this performance, reach out and touch the closest fan, sitting on the floor, puts a winking, quite literal twist on the old romantic standard.

This performance, attended by about 250 handpicked guests last month, was part of Creative Artists Agency's Living Room Series, which places music artists center stage before the ultimate creativity-meets-commerce A list—entertainment executives, directors, producers, celebrities and reps from Fortune 100 brands.

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