How Brands Can Navigate Successfully Through a Rebrand

There's often something to spark this change

Make no mistake about it: rebranding carries a huge risk. Photo Illustration, Source: Getty Images, WW, Dunkin', Apple, Radio Shack

What do WW, Dunkin’ and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you’ll know right away.

@AbhiJadhavNow Abhi Jadhav is managing partner at Bay Leaf Digital.