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The pandemic propelled us into a digitized future, compressing decade’s worth of digital adoption into mere months. However, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth.
Biljana Cvetanovski, partner at McKinsey & Company and co-author of The Growth Triple Play, joined Adweek’s Digital Shift event to talk about the Growth Triple Play in the wake of new research from McKinsey & Company. The research shows that by unifying creativity, analytics and purpose, companies can deliver two times the growth of their peers.
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