How Brands Like Budweiser Are Reaching Country Music's Increasingly Diverse Fan Base

It's no longer a regional phenomenon

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The country music fan base is growing by leaps and bounds. The annual CMA Music Festival in Nashville in June set attendance records, with an average daily attendance of 88,500 fans, and Facebook Live broadcasts with artists at the festival generated more than 1.3 million views.

Over the past five years, country's fan base also has become increasingly diverse and younger. Since 2010, there has been a 25 percent increase in Hispanic listeners of country music, according to CMA, and attendees at the CMA Festival came from all 50 states and 25 countries.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in