How Brands Are Working to Accurately Portray the Transgender Community

Representation still has a long way to go

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Benefit Cosmetics opened its first store in San Francisco in 1976, the brand’s founders, twin sisters Jean and Jane Ford, also inadvertently opened the door for transgender people to feel seen. At the time, Benefit’s store was in the Mission District, a San Francisco neighborhood with a large LGBTQ+ community.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 21, 2022, issue of Adweek magazine. Click here to subscribe.